When building a website, most of the business owners frequently focus much on keywords and some other on-page search engine optimization issues that they overlook the significance of back links.
Some of the industry experts guess back links can account for as much as eighty percent of the weight that SEO ranking algorithms give websites. Educating links from some other websites that point to your own site is too big an opportunity to pass up, when it comes to improving how your business turns up in searches.
Here are some basics for getting started if you are not actively building back links:
What are back links?
A link is a connection between any 2 web pages at its most basic. You could have interior links between different pages on your site or exterior links that point from your site to other helpful web resources. Back links are links that go from another site to yours, because they point back to your pages.
So, why should you care about link building?
Links show a site’s popularity, from a search engine optimization perspective. Basically, each time a site links to your pages, it is saying that it finds them valuable of sharing with its readers. When SEO spiders find a site with lots of other sites pointing to it, they conclude that the site offers excellence information that should be rewarded with high rankings.
Also, there are back link characteristics that matter in rankings algorithms. A back link from a high ranked site will count more than one from a low ranked site, for example. A link from a related site inside your industry will also get more weight.
However, since SEO cannot manually assess the quality of each site, they count on the number of back links pointing at a site and the quality of the links to establish a site’s general value.
How can you get started building back links to your site?
You probably already get links back to your site if you publish engaging content. But that’s not often enough to make your site competitive in search results. The thing is that you should be proactive about developing back links.
You need to bear in mind the following criteria:
- Back links should come from significant sites that publish valuable content.
- They should not be paid for. It is a strategy called “black hat” that Google does not ignore.
- Back links should be built slowly. You could come out to be controlling the positions and trigger penalties from the SEO if you create them too quickly.
You need to see first which websites link to your competitors in order to find sites you might want to target for potential back links. You can carry out a search for your opponents’ URLs at sites like the Open Site Explorer or MajesticSEO. After you discover which sites are linking to your competitors, you need to visit those sites to realize if your content can be a good fit as well. We highly recommend link majesty for back link services. Check them out, they provide professional service for a very reasonable price.